This paper Intends to tackle the topic of company communication media and
their role in interpersonal communication processes in middle-size organizations
of service sector in Medellín city (Colombia). The scope of this research is based
on the research Project: “More media than communication in organizations: evaluation of relation between internal media communication and information and interpersonal communication inside middle-size organization of service sector in Medellín city from a Corporative communication perspective,” a research in progress by CORPUS (Corporative Communication)Research Group, adscript to Universidad de Medellín School of Communications, and recognized in Category C by Colciencias.

This project clearly supports the statement that organizations under analysis
develop different communication processes with their audiences, mainly internal
processes directed more to information that to communication which impact
interpersonal communication processes. Middle-size organizations analyzed use
more mass media than communication media, because they rely more in the
mass media than in possible human interactions, thus preventing human
interactions and generating an information society and a mass society, every
day further from its essence: society

From the analysis of the content of 25 institutional bulletins of recognized public and private companies in Medellin, this paper points out the constant elements that makes this publication a fundamental scenario for the performance of the corporate communication professional with the purpose of spreading the official vision, also to align the public and to narrow the distance between the directive instances and other.

Considering the assessment of the facts, the treatment and manipulation of the informa­tion, and the meanings put in circulation through this mean, it states that the idea is to make possible the objectives closely related to the political function in the organization, in which the professional appears as an invisible spokesman of the officialdom.

La Esquemática es la parte de la nueva ciencia de la comunicación visual que estudia los esquemas como lenguaje gráfico y la esquematizarían como proceso creativo de diseño.**
En tanto que lenguaje, el mundo de los esquemas se incorpora a los dos grandes soportes histórico–culturales de la comunicación gráfica: la Imagen y el Signo (el texto).

The text discuss the urban space as a semiotic and comunicational space. The city passes to be seen (and it also passes to be interpreted) as a scene for many lexias and public registrations. Grafitti, monuments, plates of signalling, outdoors and a infinity of other significant articulations configure the metrópolis as an inhabited text, permanently rewritten. Such assumptions ¡n allow them to understand, as prompt focus of our empirical work, the city of Porto Alegre, situated in the south of Brazil, as a field for many discursive’s coexistences.

A dimension is, in general, a space and a time through which some individuals, who may experience some events, develop their activities. It is an aspect or a facet of something. This text expounds how in the middle of the crisis, Colombia has entered an unknown dimension. Communication has turned into a possibility to search for a new phase for the country, since Colombians have lost hope and started to assume that this is a permanent state and not a circumstantial affair.

The means have been quite inferior to the challenge ex-pounded by society. A nation that lives a reality like ours can hardly boast about having a good communication; there-fore, this text approaches how a Colombian perceives the crisis through his own experience, the experience of others, and through the media.

After expounding facets of massive and alternative means of communication, the text proposes communication as an alternative for the building of a different nation: a task which should be addressed from within institutions, companies, the various community groups to include new perspectives in the processes of intra-personal, interpersonal and mass communication..