Este texto da cuenta del objetivo principal de la investigación Del discurso del comunicador que actúa en el ámbito corporativo. Se trata de una caracterización de este discurso, a partir de un método deductivo, de tal manera que se expone una hipótesis y se procede a su sustentación. Es necesario aclarar que las dimensiones propuestas –estructura, propósito y contexto–, se trabajan de manera articulada, no separadamente.
El estudio se abordó con un enfoque cualitativo, desde una perspectiva descriptivo-analítica posibilitada por el método del Análisis del discurso en diferentes vertientes. Los datos se obtuvieron en doce organizaciones públicas y privadas de Medellín, mediante la aplicación de una Escala Likert, una Encuesta y, una Entrevista ‘semiestructurada: también se observaron eventos públicos de las organizaciones y se analizaron dos escenarios de actuación clave para el comunicador: el grupo primario y el boletín, institucional impreso

This work begins describing the deep, wide socio-economic and political crisis that Spain is going through, a country in which the downfall of the pillars on which the inherited franquist regime is sustained (monarchy, elite consensus, bipartidism and the social State) is clearer every day. The neoliberal offensive, which has systematically plunged the working classes around the world into poverty, had an explosive social rupture point in our country expressed in the 15 May of 2011 movement (15M), which evidenced a deep crisis of legitimacy and representativity, to which Podemos, the party led by Pablo Iglesias, has managed to give an answer through the construction and communication of a participative, radically democratic discourse in order to fight for conquering the hegemony, referred to political theorists as Gramsci and Laclau. This has been used to build a new way of leadership and the articulation of a media strategy coherent to the reality of the country, dominated by mass media as powerful, decisive actors of the political process, while the citizenship is featured to be apathetic and unconfident about the Politic. The discourse configuration, based on concepts such as caste, people, regime crisis and constitutive process, has had a great reception in the society, and that was confirmed more a more in the elections, at which we could witness the collapse of the bipartidist system and a radical change of expectations in the Spanish political system; popular sovereignty, democracy and the Spanish people’s future are in play, and Podemos promises to be the player who is going to decide the game direction.

Videogames are cultural practices installed in our societies that require a specialized and critical view. Lines of research which aboard this phenomenon range from cultural studies, ludology, narratological studies, game design theory and videogame semiotics. All these perspectives have provided different conceptualisations in relation to this object of study, ranging from views that consider it as contemporary ways of expression to promoters of violence, isolation and school failure.

The present study considers that videogames imply new forms of discourse which are not only restricted to the verbal channel, but also take into account other semiotic resources. According to what was previously exposed, the objective of this paper is to present theoretical conceptualisation about the videogame from a multimodal and linguistic perspective. For this reason, different definitions of videogame are revised as well as the concept of discourse and digital-electronic discourse, and finally, semiotic resources present on these aspects are aboarded. This review allows to set up a definition of videogame as a multimodal electronic discourse.

In February 2016, two Argentine tourists were killed in Montañita, Ecuador. The case reverberated hardly in South America and enlarged the growing list of feminicides rate in the region. In Argentina, as part of the promoted campaign “Ni una Menos”, this double murder resulted in further discussions between feminist movements, human rights groups, media of various kinds and society in general. We propose to analyze how this topic was treated by two graphic media in particular, both of national circulation and editorial lines opposite each other: La Nación and Página 12. To recognize how the discourse on the case was set up to analyze the positions intended to settle in relation to the problems and the possible social impacts due to the public opinion that spreads. We aim to generate ideas and propose possible ways forward to address the issue from a perspective of human rights and feminist.

En el presente trabajo se analiza el texto 1085 del Cómic Mafalda, se utiliza un esquema de análisis que incluye elementos gráficos como la tipografía; el color, las imágenes y la distribución del espacio, a la par con los niveles lingüísticos
como: sonidos, morfología, sintaxis, semántica y pragmática. La deconstrucción evidencia cómo el texto critica el nacionalismo propagado en el lenguaje oficial; el contraste con otras fuentes permite descubrir la posición del autor en
relación con esta idea. Uno de los medios más determinantes en la consolidación de las ideologías es el discurso escolar; Quino presenta una escena que patentiza la forma como procede la educación para fundar los pensamientos de las colectividades.

El texto expone resultados preliminares de una investigación sobre la construcción histórica de la idea de juventud en las revistas chilenas en el periodo 1900-1940. Para ello, el artículo presenta el contexto comunicacional de las revistas de juventud, las identidades juveniles reconocibles en las primeras décadas del siglo XX y los regímenes de juvenilidad que se comienzan a perfilar. Concluimos de manera provisional algunas cuestiones vinculadas con el proceso de estabilidad semiótica de la idea de juventud y el papel que las imágenes, específicamente las publicitarias, cumplen en la construcción de lo juvenil.

This article refers to a reflection about the implications the recognition of the interaction and language relation has in analysis models of classroom interaction. For this purpose, at the beginning, there is a brief explanation about the way authors understand learning and teaching; later, interaction in the classroom is characterized as a particular social practice; then, it is intended to put in evidence the relation teaching-learning and language. In the fourth moment, there is a historical review about research approaches focused in this objective, followed by a reflection about some of the implications derived from methodological decisión making in agreement with conceptions presented in the first part. Finally, the article closes with some ideas which the authors hope help as a reflection for those interested in research in classroom interaction.

The political dimension in the discourse of communication directors on the corporate scene is a part of the research the discourse of the corporate communicator; and it is the result of an interpretation work of the data administered by the communicators of the twelve organizations that constitute the sample. Likewise, the title suggests a rectification which turns out to be indispensable and which has to do with the limits and reaches of the research, since the actors are, in their great majority, directors in the area of communication.

This essay aims at delving into the thesis proposed through the text: “The constitution of the Individual in the Discourse of the Corporate Communicator”, in which the political feature is sustained in the constitution of his identity as a strategist, as well as in the action he unfolds with the publics (internal and external) for the achievement of the organization’s purposes.

Now then, if in the aforementioned thesis, the emphasis was made on the building of the identity; in this case, the analysis is centered into the linguistic statements with which actions, purposes and strategic functions are expressed, which in turn acquire a political feature, as long as the strategist’s position responds to the function of an ally which the organization confers to him. In his condition of an ally, the Communicator will have to harmonize the exercising of a power which is only exercised by those who really boast of it; and hence, he will put his know-how to the service of the institution, a fact which, in the sphere of communication management, is translated into the ability for the symbolic control of the publics with whom the organization is related.

The aforementioned allows us to. argue that, although the communicator’s political aspiration is the positioning of the communication area in the domain of the organization’s high spheres which, in turn represents the acquisition of a prestige for him, the power that he reaches lies within his ability for: congregating wills, orientating the individuals actions, and positioning the organization in the business sphere; That is why it may be affirmed that the strategist communicator’s political action fulfills the role of an absorber or an “earth pole” of the power effects exercised by those who boast of it; and thus, his political purpose is to diminish such effects and to achieve the adhesion of the social actors (publics) to the interests of the institution. Nonetheless, such an action, far from being plain, acquires attention modalities in variances related to the administration’s style, as well as to that of the communicator.

For the effects of sustaining the political dimension of the corporate communicator’s discourse y, subsequently, the modalities his action adopts, the text presents the following structure: firstly, it is about contextualizing and delimiting the notion of politics, as well as its relation to power. Secondly, it analyzes, from the discourse perspective, a corpus of enunciations emitted by the communicators throughout the interview, having in mind the categories of: the action front, political reference, strategic function, and political purposes. Thirdly, an approximations is to the modalities of the communicator’s political action, parting from the identification of common constants or features. Finally, the contingent feature of the political action is approached, under the supposition that such contingency is determined essentially by three variances: nature of the organization, managerial style, and the communicator’s modality of administration.

Communicator” which, –ascribed to the line of corporative communication in the Faculty of Communication
and Corporative Relations of the University of Medellín–, is proposed to characterize the discourse of communicators who perform in the enclosure of corporations, from within the multidisciplinary field of
the Theories of Discourse. For the effects of analysis, the Likert interview and scale-instruments that were applied unto the communicators of the twelve organizations in the City of Medellín that constitute the sample are taken as a base. The proposed thesis is: The corporative communicator seeks to position himself in the
organization as a political subject in order to manage, from within his strategic competition, to consolidate a hegemonic power which is fundamentally sustained in two political referents gestated in the world of organizations: identity and culture on one hand, and corporative image, on the other.

This paper aims to contribute to the study of youth and cultural consumptions,
starting from the analysis of the theoretical and methodological principles that
guide the current researches on practices and representations of consumption
in contemporary societies. Taking some argentinian advertisements from the
last decade as reference, this article propose the use of the concept of hegemony
as a way to solve the dichotomy between domination and integration seen on
present debates about the sense of youth practices. The procedure to reach
this objective consists on a brief revision of the main authors in this field and the
examination of the way in which the media signifies youth, considering speech
analysis and sociology of consumption as principal theoretical references.

En su empeño por fomentar la investigación científica, la Facultad de Comunicación y Relaciones Corporativas adelanta cuatro proyectos de investigación, que se ocupan del estudio de la Cultura juvenil urbana alternativa; las Necesidades de la empresa antioqueña en el campo de las Relaciones Públicas; el diagnóstico de los Imaginarios contemporáneos y relaciones interpersonales; y del Análisis del discurso del comunicador corporativo. El siguiente artículo presenta una síntesis de los presupuestos teóricos que orientan este último proyecto, al cual se encuentran vinculados los docentes Gladys Lucía Acosta, Rogelio Cárdenas y Jorge Ignacio Sánchez.

Este texto se propone, en un primer momento, esbozar las categorías teóricas que –si bien emergen de una diversidad de campos de saber (la Lingüística, la Etnolingüística, la Sociolingüística, las Teorías de la Enunciación, la Pragmática y la Teoría de la argumentación)– constituyen el entramado conceptual que fundamenta las denominadas Teorías del Análisis del Discurso. En un segundo momento, procura pensar dichas categorías en el escenario corporativo, con el propósito de delimitar los elementos que aproximen a la caracterización del discurso del comunicador corporativo. Para cumplir los dos propósitos, el texto se estructura en apartados que se titulan teniendo en cuenta, bien sea las categorías teóricas, o bien la perspectiva de análisis.

Este artículo presenta una propuesta metodológica de análisis complejo del discurso que permite comprender, en el marco de la producción de sentido que el discurso como acción comunicativa simbólica genera de manera progresiva, la representación mediática que elaboró la prensa chilena acerca de un Estado-nación (Perú) y que, a lo largo del tiempo, cimienta en las audiencias un reforzamiento ideológico del conocimiento social que ha sido configurado en el proceso socializador de una nación

This article expounds an approximation to the characteristics of the radio’s morning shows for juvenile audiences, reconstructing the general trends of its structures which, like a merry-go round, offer a constant mix of music, advertisements and conversations that tend to sexualize all issues. This text is a partial outcome to the Observatory over the effectiveness and sexuality in the programming of radio shows for juvenile audiences, supported by the Ministry of Education; hence the first section oí the article is a panoramic overview of the theoretical and methodological approach towards the search for the mechanisms that reveal the characteristical mobility of the evanescent radio discourse.

From the analysis of the content of 25 institutional bulletins of recognized public and private companies in Medellin, this paper points out the constant elements that makes this publication a fundamental scenario for the performance of the corporate communication professional with the purpose of spreading the official vision, also to align the public and to narrow the distance between the directive instances and other.

Considering the assessment of the facts, the treatment and manipulation of the informa­tion, and the meanings put in circulation through this mean, it states that the idea is to make possible the objectives closely related to the political function in the organization, in which the professional appears as an invisible spokesman of the officialdom.