This research focuses in an effort for making a history some possibilities to
sanction audio visual communication service law in Argentina. This process is understood as a result – among many others- of the historical fight for communication democratization which according to the our understanding – as we will mention later- is the society democratization.

Before different debates on the loss of identity of communication research and its related fields, this article proposes scenarios that recognize the convergence of common categories among fields such as communication, advertising, graphic design, and marketing. For this purpose, reflection is proposed from three perspectives: conceptual interdisciplinary, nomadic concepts, and traveling concepts.

This analytical-descriptive and mixed nature research presents, subsequently, a group of convergent categories that are the result of the review of the academic and scientific production included in 313 documents between 2012 and 2016 of the School of Communication Sciences of Fundación Universitaria Los Libertadores (Colombia), in which it was empirically demonstrated that said categories respond to the conceptual interdisciplinary and to the thesis proposed from the concepts "nomads" or "travelers".

It was shown that the concepts are no longer exclusive to a discipline, but that by re-signifying and migrating, they broaden the horizon of the disciplines, enrich them and allow a more holistic view of reality. It was concluded that conceptual interdisciplinary raises a perspective to cross the limits of disciplines and rethink communication research in terms of its different connections with other fields and knowledge.

De las 300 empresas más grandes de Colombia señaladas por la revista Semana según el estudio publicado en el 2001 y actualizado en el 2002, se seleccionaron 53 que tienen sede en Medellín y se conformó una muestra de 10 empresas. Para obtener la información de los empleados, directivos y relacionistas de estas empresas, se combinaron técnicas de recolección tanto cuantitativas como cualitativas como encuesta por medio de cuestionario, entrevista grupal y método proyectivo, diseñado exclusivamente para los jefes de comunicación y relaciones públicas.

This article is focused on the consideration that there are companies that do not know the mechanisms necessary for boosting the dynamism and preserving the knowledge generated in their daily interactions by means of the professional profiles and roles of the people that work for those companies. The study is based on the supposition that these companies, due to being focused on the chains of production, do not aim their attention at the management of the knowledge, allowing it to leak into other sectors. This knowledge leak constitutes an irreparable loss in terms of the human potential and cognitive capital. With the objective of acquiring knowledge on how to improve and develop the professional capability regarding the learning, the information and communication technologies and the communication strategies within a framework of a competitive organization, the project was carried out based on a case study in Universidad de Medellín and its Department of Basic Sciences under a qualitative methodology and using the ethnographic method. The following are several results worth highlighting: 1. If the management necessary for evaluating the performance of the professors does not work adequately, there is a possibility that they feel unmotivated to undergo professional changes; 2. The “Permanencia con Calidad” (Remaining in the post with quality) project shows a process of change accompanied by the development of professional capabilities and a new practice, which is manifested in the way the professors express themselves about their professional role.

This paper is an approach. Approaching is no moré than taking steps towards the object of attention. It is looking at the distance that separates us from it and trying to reduce it. This is the proposal of this article: an approach to the idea of communication models.
The text is divided into four parts; it is about four approaches. The first part discusses notions over what a model is. It is elaborated from within the view of modeling as a process that is initiated in the idealization to reach the explanation of reality. There the postulates of Mario Bunge are taken in which he proposes that although it would seem paradoxical to explain reality, it is an act that begins with the ideal. The text sets forth that a model is, on principle, a work of fiction, a vision of what is real in order to understand reality. The second part of the paper makes an approach to communication. The author starts by clarifying how the rise of communication in our epoch does not necessarily imply that we now have more of or a better communication. The text approaches a shallow view at the first comprehensions over what communication
is and what it implies. It explains the dimensions of Communications as intra-personal, interpersonal, organization wise and massive. Furthermore, the text briefly sketches a comprehension to the areas of applications to communication.
The third part of the paper is the approach, properly, to the models of communication. Once what a model is has been set forth and it has been investigated over what communication is, the text unites the concepts to make a brief run through the essential models of communication not before determining first what the functions of these models are. The fourth part of the text is an open window...it is an announcement to continuo the study of the models
of Communications.

This article presents the results of an investigation where environmental justice and communication for social change are used for social change as theoretical concepts. It develops with participatory methodologies in the context of rural areas of Medellin in 2013. Their goal is to identify and classify the perceptions of the social actors involved in the policies. The results found are (i) a wide range of social actors, (ii) a high level of dispersion of actions in all rural territories and (iii) a few local identities in constant change and reconstruction, but always associated with rural life.

The article concludes by highlighting some collective perceptions in response to environmental effects of the model of urban expansion and how social actors in five rural areas of the municipality of Medellín have a legacy of community participation processes with the potentiality to influence local actions in a environmental justice.

¿Cómo llegó a constituirse y a operar esa disciplina profesional en Latinoamérica? A gentil invitación de los organizadores del III Congreso Panamericano de Comunicación, el autor del presente texto se empeñará en dar la más sucinta respuesta posible a esta interrogante mediante una descripción analítica, a manera de testimonio en visión panorámica, de algo más de medio siglo, por parte de un actor y observador de ese proceso.

The text goes through a vast bibliographical journey in order to present and hold the functions, structures an location of the communication offices in the Spain organizations. The article is based on a research done whit 300 communication units in Andalucía, Spain.

Through category territorial stigma the possible convergence in Venezuela media when reporting on criminal violence and public policies on citizen security was studied. To do this, Correo del Orinoco (public) and El Universal (private) newspapers were considered because they have apparently antagonistic editorial lines on this issue.

La investigación Sujeto joven en contexto rural. Una aproximación a través de las agrupaciones juveniles es un proyecto desarrollado por el grupo de investigación Discurso, Organización y Política de la Universidad de Medellín y el
Área de investigación en Juventud de la Caja de Compensación Familiar Comfenalco-Antioquia. Esta investigación se orienta hacia tres temáticas de estudio que comprenden: sujeto joven rural, proyecto de vida y comunicación alternativa a través de las formas de agrupación juvenil. Se considera en especial la población juvenil aglutinada en grupos juveniles que fortalecen su organización y su condición de actores sociales al promover el uso de los medios de comunicación como estrategia alternativa para alcanzar espacios de participación y avanzar en el fortalecimiento del tejido social, el desarrollo y la identidad local.

Todo ello obliga a contextualizar la comunicación alternativa en Medellín y, específicamente, en la zona rural; es necesario, también, revisar la apropiación de medios de comunicación por los jóvenes organizados que posicionan una comunicación diferente a la comunicación masiva o comunicación comercial.
Mientras la comunicación comercial es concebida para ciudadanos -consumidores o ciudadanos- espectadores, apartados de la escena pública y sumidos en espacios privados, la «comunicación otra» promueve la autogestión, la participa-
ción y la acción social, en pro del posicionamiento de espacios y propuestas diversas y diferenciadas.

During 1980 decade, there was a rupture in Latin-American communication research, which result was the birth of a new paradigm, which uses an anthropologic conception of culture, from which communicative processes start to be tackled. Contributions of this paradigm to communication for the development, a field that already had a long tradition in Latin America Latina, have been particularly meaningful. This work is devoted to examine and discuss their main backgrounds and to identify and clarify relations among them.

Hablar de comunicación pública y comunicación política y la posibilidad de que ambas construyan democracia resulta un asunto arriesgado, máxime cuando lo dominante en el paradigma actual de la comunicación, cualesquiera que sean sus vertientes, se asocia más con el mundo de la forma, de lo superficial y de lo aparente que con la posibilidad de explorar espacios y desarrollar procesos que le apuesten a la construcción de democracia.

Esta ponencia surge como resultado inicial del proyecto de investigación en comunicación pública, denominado «Comunicación pública: un espacio para la construcción de democracia», que adelanta el grupo de investigación COR-
PUS y que auspicia la Vicerrectoría de Investigaciones de la Universidad de Medellín. Es una propuesta abierta, crítica y compleja, que invita a los investigadores en estos tópicos a construir propuestas de comunicación pública que articulen y permitan un cruce de caminos con lo público, lo político y con
la democracia. Sólo así será posible hablar de gobernabilidad y de participación, uno de los ejes temáticos propuesto por el Congreso Internacional de Comunicación Estratégica para el Desarrollo, convocado por la Facultad de Comunicación de la Universidad de Medellín.

This article poses challenges that the analysis of the current status of environmental culture brings; even when the university is considered the institution for disclosing knowledge and educate citizens who promote ideas, decisions and behaviors contributing to the sustainable environmental development. Environmental realities which originate the current arena were characterized, so from the contribution of interest groups, the construction process of a possible and desirable arena may be started. The documental analysis, revision of courses of study and the survey were the methodological strategies, which contributed to the theoretical documentation, the interpretation of evidences, and the interaction of researchers with actors and their realities.

Results evidenced that in Universidad Pontificia Bolivariana, Montería campus, man-society-nature relation has been affected by the use and savings of raw materials, energy, and water; solid and liquid residues handling; use common zones; environmental analysis in courses of study; appropriation of the citizen; use of communication for generating social transformation processes, and development of research and social projection projects in environmental issues

To carry out the proposal Analysis of Post-Electing Arena, ,
MÉXICO 2012, A look from Monterrey and its Metropolitan
Area Opinion leaders, 11 in-depth interviews were conducted
to representatives of political parties, journalists, academics
and representatives of NGOs and CSOs, which were submitted
to a subsequent detailed analysis supported by Nvivo program,
so that from their perspective as leaders of the regional setting
opinion, they would contribute to answer the research objective
that guides us: to comprehend the perception towards the
political culture of the opinion leaders in the state in the postelecting
Arena, Mexico 2012. During the ethnographic work, it
was emphasized on the contribution and impact of traditional
media and social networking to the knowledge of the electing
process in citizens.

Based on data and information both Anthropology and Communication Science, we take up in this paper the question about the other different and generally or commonly excluded. From Anthropology, we Insist In the Invitation to assume the knowledge of alterity as a possibility and not as anomaly. In a violent and excluding context with all the risk derived from modernity. And from the Communication, we center our 

attention in the various devices and tools to configure presence and Insistence of other in world where
what is at stake is the capacity to give including dimension to public aspects.

Considering what happened on September 11/01 in New York as maximum expression of irruption of East
into West, we touch upon such characters as terrorists and drug traffickers or drug lords who certainly
challenge the assumptions on which multiculturalism and interculture are based. In this context, media
act is a representation producers, a role in which they show their classifying as stigmatizing power under
the appearance of technological neutral mediating.

In February 2016, two Argentine tourists were killed in Montañita, Ecuador. The case reverberated hardly in South America and enlarged the growing list of feminicides rate in the region. In Argentina, as part of the promoted campaign “Ni una Menos”, this double murder resulted in further discussions between feminist movements, human rights groups, media of various kinds and society in general. We propose to analyze how this topic was treated by two graphic media in particular, both of national circulation and editorial lines opposite each other: La Nación and Página 12. To recognize how the discourse on the case was set up to analyze the positions intended to settle in relation to the problems and the possible social impacts due to the public opinion that spreads. We aim to generate ideas and propose possible ways forward to address the issue from a perspective of human rights and feminist.

In this paper the main purpose is to expose the relevance of focus of John L. Austin and their opposition a conception type on the communication. Austin elaborates –in its own terms –to “linguistic phenomenology”, with which revises some places thrashed critically. Those “you force illocutionary” and those “speech acts”, they will be central concepts in this analytic company. In the perspective of Austin should not make a mistake communication with information. The work that here develop ¡t proposes some usually notices in defense of the normative functions of the language ordinary.

The object of this study is to describe social representation about education in mass communication media such as Bio-Bio Radio. With this purpose, a corpus from newspaper articles published in the year 2013, was constructed, which was analyzed with lexicometric procedures and thematic elemental contexts. Through these procedures, it was possible to identify the main agents involved, their impulse topics and to recognize three new clusters, which marked the representation of education during the year 2013: “Mobilization,” “University system,” “Reply of the political system,” with the purpose of tackling the crisis of the education system.

This article examines the role played by the media in the
construction of reality, and specifically the role played –more
clearly after the attacks of September 11, 2001 in New
York and Virginia– by the American media –including some
newspapers, television stations, magazines, and governmental
agencies’ websites (where official documents are periodically
published)– and certain “alternative media” (anti-capitalist and
anti-American), mainly Latin American, in the construction of the
external image of the so-called Parana Tri-Border Area (Paraguay,
Brazil, Argentina). As it will be seen, these representations –
especially the American ones–, despite having little support,
have contributed to produce a negative external image of the
area, almost cinematic, marked by the presence of Islamic
terrorists, traffickers of all kinds of products and CIA agents, a
view that seems to differ from the one that prevails within the
Tri-Border Area.

Based on an ethimological, scientific and historical analysis on the concept of Corporate and Neocorporativism, the author gives a precise meaning to these concepts, which in many cases are ambiguous and lead to serious confusions.

Next, the aim is to answer to question as to how it happened the transition from Economy of Production to Economy of Information. The paper takes account of all information, cybernetical, communicational and techno-scientifical. to integrate this diversity. The author claims that the revolution in services which focused in human resources, quality and organizational culture, brought about the existence of three specifics worlds: institutional, organizational and marketing.